WHAT IS A BROCHURE?
Brochures are the most versatile form of marketing, both traditional and digital marketing. A brochure is a folded piece of paper that is used by businesses and organizations for advertising their products and services. It includes promotional details and is an amazing way to put forward a lot of information on a single page. It helps the audience to absorb important information about a brand. Brochures are usually handed out personally or kept in high-traffic areas. A brochure can be folded into a template, leaflet, or pamphlet.
Companies love brochures since they are a cost-effective and consistent form of branding that helps to spread out the word about your business in an impressive way. Brochures help to boost sales. Brochures are also available online. Such types of brochures are known as E-Brochures
Brochures are categorized based on the numerous folding options. Let us have a look at different types of brochures-
It is also known as Bi-Fold Brochure. It is made using a single sheet of paper that is folded into two parts. It has two informational panels. It is best for a simple presentation about products/ services. The standard size for Half Fold Brochure is (8.5″ x 11″). Many restaurants use half-fold brochures for their menu services.
These types of brochures are made using a single sheet of paper that is folded into three parts. The right panel usually folds under the left panel. This type of brochure has the perfect balance between content and design. Tri-Fold Brochures are easy to read carry along. The standard size for Tri Fold Brochure is (8.5″ x 11″).
These types of brochures are made using a single sheet of paper that is divided into three sections forming a distinct Zig Zag shape folding each panel on top of another. Z Fold Brochures are great for general product representation. The standard sizes for Z Fold Brochure are (8.5″ x 11″), (8.5″ x 14″) and (11″ x 17″). Z fold brochures are best used for food menus, graphs, heavy designs, and maps.
Accordion Fold Brochures are advanced versions of Z fold brochures. These types of brochures are made using a single sheet of paper that is divided into four or five panels that fold on top of each other in a zig-zag pattern. Accordion Fold Brochures are usually designed larger than the standard size of (8.5″ x 14″). These brochures are best used for conveying large amounts of information about the business like tourism guides, menus, step by step guides, maps etc.
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