If you are reading this, we are quite sure that you might have visited one or the other social media websites such as Facebook, Instagram, Twitter etc. and have come across posts and advertisements by brands promoting their new offerings, announcing sales or even simply to generate brand awareness. This brings us to one of the most popular buzzwords in marketing today- Social Media Marketing or commonly known as SMM. It can be defined as a form of internet marketing where companies use social media platforms to engage and interact with their audience (and vice-versa) in a bid to build their brands, promote their products and services to increase sales and also to drive website traffic. We are the best Social Media Marketing Company in Faridabad who can help you build a strong online presence on social media with our advanced strategies and techniques.

Social Media Strategy

Brands initially started using social media as a place to broadcast content but over the years it has become much more than that. For example, in contrast with the traditional broadcasting medium such as radios and televisions which provides a one-way communication between the brand and its audience, social media enables two-way communication. To become a customer centric company, you need to listen to your audience and this is where social media makes the most powerful impact. This is also the reason that the most successful companies of the world heavily rely on social media. According to a report in 2019, 99% of the Fortune 500 companies have an active social media presence and extensively use the customer insights obtained to develop and provide better products and services.

Over the years, social media has moved from being an ancillary marketing tool to becoming one of the most important tools set at the heart of any marketing strategy. Including social media as a part of a company’s marketing strategy has become indispensable and rightly so (we’ll discuss this in a while). The trend of SMM can be attributed to a variety of factors ranging from increased mobile and internet penetration to advertising convenience. With the COVID pandemic resulting in a consumer shift towards the online mode, social media has emerged as a bridge between brands and their customers. This is the reason many brands have amped up their social media presence in recent times to increase engagement and in turn keep their brands relevant.

By now, you must have realized how important SMM is and why it is necessary to have the right social media strategy for your company. It can be a deal-breaker for acquiring consumers and also in establishing your brand vis-à-vis competitors.

The Benefits of Social Media Marketing.

  • Increased Brand Awareness
  • Promoting products and services
  • Build Strong Customer relationships
  • Cost Effective
  • Brand Loyalty
  • Generate leads and increased conversions
  • More Website traffics
  • Generate valuable customer insights
  • Targeted marketing

We, at Creative Orion, provide Social Media Marketing services developed specifically for a company’s fit (as there is no one-size-fits-all strategy). Having a plethora of options all over the internet can be overwhelming, hence we help our clients with our expertise in deciding their social media strategy which includes choosing the right platforms that align with the target audience and their needs, relevant content to engage the customers, and also ways to employ a pull marketing strategy. You can rely on us for developing your complete social media marketing strategy and in the process work alongside you to make your brand stand out among its peers.

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