October 13, 2021

Graphic Design is the combination of images, text and ideas to create design that draw the viewer’s attention to a specific message. Designers come up with a variety of tips and techniques to keep their work organized and effective. Design elements are the main building blocks of any project that can convey a certain mood, draw an eye in a certain direction, or evoke a number of feelings which includes Line, shape, form, texture, colour, value, typography. I’m going to discuss the 7 basic elements of design, which any graphic design company in Gurgaon must follow when he starts any graphic project.

1.      LINE

The line is one of the most important elements of design. A line is an extended point in space. It is 1-dimensional and can vary in width, direction, and length.

The below images explains the lines and properties.

2.      Shape:

When a line encloses an area, or when other visual elements are combined, we get a shape. A shape can be geometric or organic.

The geometric shapes are precise and include shapes like triangles, squares, circle, etc.

Organic shapes have a more natural look with a curvy flow. They are asymmetrical and irregular elements.


3.      Form

Forms are three dimensional, and there are two types: geometric (man-made) and natural (organic). The 3D objects include pyramids, cubes, and other abstract forms. 

4.      Texture

Texture is the feel of a surface—furry, smooth, rough, soft, gooey or glossy. Most graphic designers must visually convey texture by using illusions to suggest how their work might feel if viewers could touch it. Our Graphic design company in Faridabad can create an abstract pattern by uniformly repeating two-dimensional elements, then use that pattern to make textured backgrounds.

5.      Colours

Colour is one of the most important design elements and probably one of the most challenging to understand. Colour can be very useful tool for communicating the mood or expressing emotions.

Colour theory and the Colour wheel provide a practical guide for designers those who want to select a single colour or combine multiple colours as per the best fit. Colour theory helps designers to understand the primary colours, secondary colours and complimentary colours.

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