AI is becoming very popular these days. AI can do a lot of work which involves creative people such as designing posters, giving mockups, designing web page layouts, designing social media posts but designing logos using AI is not fully achievable. Logos designed by AI are not functional & technically correct. AI gives output in a rastered image format and the logo has to be a vector.
Logo designing is a very thoughtful process. You need lots of inspiration and lots of research before designing a good logo, so as a professional logo design agency in India, our suggestion is that you can take AI for logo inspirations but you should design the logo from scratch. There are people who do logo designing using AI are the ones who do not want to spend money on designing a logo or who want to launch something very quickly. For them a logo is not as important as it should be, hence they end up getting a non-functional image which is not a logo technically.
Where can AI be used in the logo designing process?
If you want to use AI for logo designing you can use it to take different design directions to understand what is working, what type of logo you can start with or what is good for your industry. You can do research work using AI but you cannot solely depend on AI to design a professional and functional logo for your business.
AI is trained on different data sets and it can utilize different approaches in the logo design industry. It follows design principles and design trends in logo designing and can generate some nice ideas on preferred colours, symbols & styles for your industry.
There are different free and paid AI tools which can be used to help design your logo marks directly by taking some basic details. If you are not a designer and don’t want to spend money on logo designing you can use them to start generating logos.
A few logo design AI tools to generate logo marks:
LogoAI
Looka
Designs.AI
Logomakkers
DesignEVO
However my suggestion is not to use icons generated by AI directly for your brand, you can use these inspirations and get them customized using a professional logo designer or an agency to make them more personalized and distinctive.
Logo design agencies in India can also use AI in their logo designing process. They can take inspiration from different AI tools to speed up their design process. Agencies can start using different tools for different tasks, for example if they need to generate some ideas they can try Google AI studio, to generate shapes they can use Gemini or midjourney and they can also use AI to design mockups & presentations.
Key benefits of using AI for logo design
AI can help speed up the process by sharing some constructive ideas, directions or styles for your logo but the logo designers or logo design companies should be smart enough to utilize them and make their own design not to copy but to take inspiration only.
Logo designers can use AI to :
Generate ideas and brainstorm.
Find the right style and trends
Generate colour palette
Pair fonts
Create icons/symbols
Test logo functionality
Create Mockups
Create Presentations
The limitations of AI generated logos
Despite of many advantages in designing logos with AI that are certain disadvantages also here are few of them:
1. Understanding brand strategy : AI can definitely help give some suggestions, ideas and directions but cannot provide the full brand strategy. AI cannot fully grasp your brand’s vision, mission, core values, psychology & market positioning.
2. Creating unique marks: AI generates logos using the existing designs on the internet so there are chances that they are already available or used by brands somewhere in the world. So it becomes a little challenging to use designs directly provided by AI.
3. Designing technically correct and functional logos: AI creates images and sometimes they are non functional and difficult to scale. Often logos designed by AI are not technically correct.
4. Lacking emotional alignment : Your brand logo has to have some emotions attached. AI does not fit very well in this space.The logos designed by AI lack emotions. AI does not have that understanding of human emotions & psychology at this point of time. However if you give the right prompts and strong knowledge transfer to AI tools they can mimic the emotions but you need to be smart enough to get that right emotions out of the outcome provided by the AI.
Conclusion:
If you are starting a new venture and have a budget to spend on branding. Hire a branding agency that should have a strong logo design guide to follow<lastest blog link>. AI without human intervention is not useful. You might end up getting something irrelevant and hurt your brand.
