Have you ever considered why a logo is so crucial to your brand? Well, your logo is the first thing your client will notice about your brand. And that first impression? It is exactly what will make or break your brand. The majority of businesses make the mistake of considering their logo simply as a graphic image. The truth is, it is much, much more. It’s much like your first handshake with your clients, communicating values, personality, and trustworthiness.
So eventually, all businesses have to face the ‘logo choice’ conundrum. Hence, the big question arises: Should you opt for a logo design company like Creative Orion or use a template logo?
While a template would take just a few clicks and cost only a few bucks, custom logos provide originality and strategic depth to your brand. And do you know what? A growing number of brands prefer to hire a logo design company in India to get quality and customized designs at reasonable prices. So here’s why customized logos have become the choice for many established businesses.
1. What exactly is a Custom Logo?
A custom-designed logo is created from scratch, specifically for your brand. A skilled designer meets (or connects over a call) and hears all details about your business, like your history, your customers, and what sets you apart. Then begins the process of conceptualizing and experimenting with colors and fonts until it feels just right.
It’s like choosing a tailored suit (rather than a ready-made one) in order to get something that feels personalized and stands out immediately.
2. What is a Template Logo?
A template logo is basically a ready-made design that only provides you with a little room for changes. You must have heard about various designing websites like Canva, Looka, or Hatchful. The process usually involves choosing a design that appeals to you and make modification according to your needs. You literally just have to enter your brand name, pick a font, or change a few colors, and your logo is ready!
It is extremely convenient and cheap (yes, sometimes free), but here is the catch: Many other brands might be using a similar graphic that you just picked.
3. Good and Not-So-Good of Custom Logos
The Good Stuff
- It is quite unique—nobody else has it.
- It suits your brand perfectly.
- It will grow with you (you won’t have to redesign after a few years).
- You are immediately viewed as more professional and more serious.
Not-So-Good Stuff
- It is more expensive (anywhere from a few hundred to a couple of thousand rupees).
- It will take longer, possibly a few weeks rather than a few minutes.
4. The Good and Not-So-Good of Template Logos
The Good Stuff
- Only cost a few bucks or is free.
- You can have a logo designed in less than an hour.
- Requires no design skills, as it can be made by anyone.
The Not-So-Good Stuff
- It’s not really yours. Someone else may very well have the same logo.
- Very limited changes, as you are locked into the structure that comes with the template
- It might result in your brand becoming generic or forgettable.
5. Custom vs Template: Quick Side-by-Side
| What matters | Custom Logo | Template Logo |
|---|---|---|
| Originality: | 100% unique | Usually looks like it’s copied from other brands |
| Cost: | ₹10,000 – ₹50,000 approx | ₹500 – ₹2,000 |
| Time: | 1–2 weeks | Minutes to hours |
| Brand fit: | Perfect match | Feels generic / like a copy |
| Long-term value: | Excellent | May need replacement later |
6. Why Most Brands are Choosing a Logo Design Company in India
Well, here’s where it gets interesting. Over the past few years, the number of startups, small- to medium-sized organizations, and even big powerhouse brands that have started collaborating with logo design companies has increased substantially. And to be honest, it has not come as a huge surprise.
To start with, the costs are just amazingly affordable. You could easily get a custom logo from a reputable logo design company like Creative Orion, as they focus on affordability without compromising quality.
Secondly, a logo design company in India offers a high level of expertise. Logo designers have spent several years working for global clients, and they’re right on top of the trends. Not only do you get a convenient delivery at a quick pace, but there is clear communication with the designer about a logo that fits perfectly according to your brand’s needs.
Thirdly, you get way more than a logo. Many design companies like Creative Orion provide complete branding options, business cards, social media packs, and even website mockups at prices that seem ridiculously affordable.
And yeah, the turnaround is pretty quick, too. You can get anywhere from 3 to 5 good concepts within a few days and the final logo within 2 to 4 weeks.
Wrapping It Up
Look, if it’s just for trying out an idea or if you have close to zero budget, then a template logo is perfectly fine to work with. However, if you are planning on creating a brand that people would remember and trust, it is highly recommended to go for a custom logo.
And if you’re looking for quality that doesn’t have to drain your wallet, collaborating with Creative Orion, a reputed logo designing company in India, has emerged as one of the smartest decisions that you can make in this scenario.
Have you ever picked custom or template designs for your brand? It would be great to hear your story.
FAQ’s
Yes, if you want to expand and want people to take you seriously. A distinctive logo is a good way to instill confidence in customers and promote marketing.
Absolutely. Many brands actually do this. Just make sure your template’s not very similar to what you plan to end up with.
Typically between ₹8,000 and ₹50,000, depending on the company and how detailed you want your logo to be.
Most design agencies will be able to provide the initial concepts within 3-7 days and the final designs in 2-4 weeks.
Yes, a designer will make sure that your brand logo is truly yours and unique in the market.
Extremely safe. Just pick a well-rated platform like Creative Orion with clear contracts and a good portfolio. Thousands of global clients do that every month.
