In the world of design, aesthetics are often given a lot of importance. And why not? After all, aesthetics are what catch our attention and make us appreciate a design. However, there is a lot more to design than just aesthetics. A good design is one that is not only visually appealing but also functional and usable. In this blog, we will explore why designing for functionality and usability is important and how graphic designers can achieve this.
Any design is not a good design if it is not functional, functionality is the important element of any design. Whether it is a product design, a website design, or a mobile app design, the primary goal of any design is to fulfil a specific purpose. Aesthetic appeal can only take a design so far; if the design does not serve its intended purpose, it is a failure. Therefore, designers must focus on creating designs that are functional first and foremost.
Usability is another critical aspect of design. A design that is not usable is useless, no matter how beautiful it may be. Usability refers to the ease with which a user can interact with a design to achieve their goals. A design that is easy to use and navigate will always be more successful than one that is difficult to use, no matter how aesthetically pleasing it may be.
Designers must keep in mind the user’s needs and preferences when designing for functionality and usability. Understanding the target audience and their goals is crucial in creating designs that are both functional and usable. A good design should always be user-centred.
Here are some tips on how designers can go beyond aesthetics and design for functionality and usability:
Research the Target Audience: Before beginning any design project, designers must research their target audience. Understanding the needs, preferences, and pain points of the target audience is crucial in creating designs that are functional and usable. Conducting user interviews, surveys, and focus groups can help designers gain insights into their target audience.
Focus on the User Experience: The user experience has to be the most important factor of any design project. Designers must ensure that the design is easy to use and navigate and that it fulfils the user’s needs. User testing and prototyping can help designers identify any UX issues and make necessary improvements.
Keep it Simple: Simple designs are often the most effective ones. A cluttered and complex design can be overwhelming and difficult to use. Designers must strive for simplicity in their designs while still fulfilling the user’s needs.
Use Consistent Design Patterns: Consistency is key when it comes to design. Using consistent design patterns can make a design more predictable and easier to use. Designers must use consistent design patterns for elements such as navigation, buttons, and forms.
Test and Iterate: Designers must continually test and iterate their designs to ensure that they are functional and usable. User testing and feedback can help identify any issues and guide improvements.
In conclusion, designing for functionality and usability is just as important as designing for aesthetics. A good design should fulfil its intended purpose and serve the user’s needs. Designers must research their target audience, focus on the user experience, keep it simple, prioritise functionality, use consistent design patterns, and continually test and iterate their designs. By doing so, designers can create designs that are both visually appealing and functional, ultimately leading to a better user experience.
About Author :
Iti Shankhdhar is Creative Design Head at Creative Orion, She has more than 5 years of designing and branding experience and has done branding for more than 50 brands in different industries like Education, Healthcare, Real Estate, Manufacturing, Food & Beverages, IT & Technologies, Fashion, E-Commerce etc.
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