Imagine such a football match, where there are no goalposts. Players don’t know what to do with the ball. So, they are passing the ball from one player to another player and it continues….
Sounds weird! But most businesses run on this approach. They don’t have any goalposts, and they don’t know what to do with this business idea, product or service. They are just playing their everyday role, like passing a ball.
Whether you accept it or not, humans’ instincts are driven by goals and for goals. Without the goalposts, you won’t know what to do with the ball or your business or your life. We need a clear cut goal to be focused on and reflect all our energies on one thing at a time.
Similarly, for a successful business, the organisation needs a vision and mission statement to share with the outer world.
“If vision is the final destination, then the mission is the roadmap.”
Vision and mission statements act like goalposts in the real world.
It gives a crystal clear idea about what values your business offers, how it does it, and how it impacts customers’ lives.
Steps to writing a vision statement
Here are six essential steps to writing a vision statement for your business. But before writing a vision statement, you must understand what the vision statement is?
What is a vision statement?
For answering the How, you must sort your What first. It means if you want to find a roadmap, then first you should know your exact destination.
A vision statement is a destination for your business. It tells the people about what your business does, what your long term goals are, and what values you share. It is the long term approach where you want to see your business in the long run.
Step 1: Include the core values
The company’s vision is all about its core values. So make sure to always include your core values in the vision statement. By reading your vision statement, your customers or clients not only can relate to your values but also build a deep sense of trust.
But here’s a piece of advice. Never copy others’ vision statements. Discover your own purpose behind your business, product or service, ask a few questions and write it by yourself.
- How is your product different from the others? (USP)
- What impact does your product or service create on customers’ lives?
- What are the business values that you not only can commit to but also stick with your values?
Step 2: Inspirational and motivational
A vision statement should strike some kind of inspiration and motivation in the reader’s mind. Must include the day-to-day inspiration that directs you in life.
Also include, why are you doing this? It will convey your source of motivation.
Step 3: Add your business goals
Without sharing your long term goals, you can never connect with your loyal customers. Your vision statement should reflect your business values and business goals.
Your goals can be the real essence of your vision statement. But make sure to always include realistic goals and be authentic as you can.
Step 4: Simple and precise
It’s time to write your vision statement. Your vision statement should be simple, concise and precise. It could give a brief introduction to your business.
So that your customer can relate to your vision and build mutual trust in your products or services.
Step 5: Avoid technical jargon
Never be eager to write technical jargons that will be irrelevant to the readers. You’ve to convey your aspiration through simple words.
Technical terms create unnecessary complexity and confusion.
Step 6: Feedback and continually review
Show your vision statement to your employees, customers, partner, and friends. And brainstorm with them. So you can clearly understand and re-think others’ perspectives.
But don’t ask for feedback from everyone. Look for the people who are genuinely interested to help you.
Also from time-to-time review your vision statement. It doesn’t mean you’ll make changes every day. But as your organisation will grow, your goals will change, so your vision statement should also subtly change.