Before that, you should know why you even need branding. In today’s competitive biz environment, branding is indispensable to any business – small, mid-sized or big.
You not only need customers once for your business but you need customers who recognize your brand and continue to come back. In nutshell, you need to have a strong brand presence and clear brand communication.
Branding is the driving force for any business, it is the process where a business makes itself visible and accessible to its audience and differentiates itself from its competitors. The branding isn't only about creating a recognisable logo and an SEO- friendly website. Branding requires a lot beyond a logo and website. Branding is about setting up an internal and external brand development of your business. You achieve branding through a creative workshop that combines strategy, ideation, communication design content design and culture based on research to develop a brand kit.
We set up a face to face meeting or a call to discuss your business needs and how we can help you. The idea of this meeting or call is to understand long term and short term business objectives and then align our services accordingly.
After the discovery call, we prepare a formal proposal to sign off if you wish to proceed! The proposal consists of the services we're offering along with the final deliverables (timeline, pricing, expectations, etc.) We work at a minimum of 50% advance & in some cases, we ask 100% upfront.
As a next step, we do research on your competitors and target audience. We plan a strategy to form your brand personality. This process takes some time since this is a collaborative effort of the design and marketing team. We narrow down what personality and style, going to suit your brand. We present our proposed design concept(s) for you to review. Once the creative direction has been approved we begin creating your brand identity followed by visual identity.
After presenting the deliverables to you, we request your feedback and updates. We request valid reasons for the changes and updates to avoid multiple amendments. We do upto three revisions.
On approval of designs/work, we raise the final invoice. We send all the deliverables for your use. We also have a final send-off call, where we discuss the guidelines we set up for your brand.
Tell us about your project
Pick a creative direction you like.
Build your brand faster and easier.
Creative Orion provides a complete solution for a business in Branding and marketing. We offer our clients a one-stop solution for growing their business & get all related services in one place.
We create brands that communicate and connect with people to inspire them. We specialize in various creative and sustainable branding solutions such as Digital Marketing, Corporate Identity Design, Website Designing, and many more.
