Simplified logos are the best logos for any brand.
Here are some reasons why we should have a simplified logo for your brand.
We as a professional logo design service agency in India, get lots of inquiries for logo designing. When people ask us for logo designing, they think that we will design a lot of graphics and a lot of elements to design a great logo. But that’s not the case in fact it is opposite. A good logo or a professional logo should be highly simple and functional. It should be relevant and aligned with the brand. We avoid unnecessary elements and designs in a logo.
Now, let’s discuss how to build a professional logo.
A good logo should be simple, memorable, and functional. This is the non-negotiable benchmark for Creative Orion. We don’t accept projects where people don’t understand the importance of functionality and simplicity in the logo designing. Find out how we (A professional logo designing agency) should start the logo –
Before starting a logo design, we should understand the brand essence first.
We should understand the brand purpose, the brand story, and what is the objective of starting the brand. What are their offerings?
We need to understand the audience, and then lay down a strategic direction to start.
Once you have clarity, you need to figure out the design directions for the logo. I always prefer designing simplified and functional logos. It is not mandatory to have a lot of creative elements in the logo. It is not necessary to have unnecessary shapes in the logo.
My objective is to build something highly simplified, simple, and clean that aligns with brand.
Of course, you need to understand the industry. You need to understand the audience. You need to understand the personality of your audience, what kind of characteristics they have, and how they think. These small details about your audience are very important when you design a logo.
People think that the colour is important, the shape is important, and the style is important, but I think that is not the right way to approach logo design. Of course, this is my personal experience. I have over 14 years of experience in brand strategy and logo development. From my experience, I have realised that big brands, billion-dollar businesses, have highly simplified logos and simplified branding. So make sure that you also follow the same for your brand.
Choose your logo type wisely. It should not be biased or driven by someone’s interest—maybe the liking of the founders or the liking of a designer. It should not have any sort of strings attached when it comes to designing a logo. Your brand logo should be for your brand’s audience not for the founders or designers.
So figure out the logo type first. For example, if you are building an interior design studio logo, you need to find out whether a clean, simplified wordmark works better, or you can also try a monogram or any geometric shape or abstract icon. You need to figure it out, because all three can be a fit for a brand in the interior designing space. By talking to your stakeholders and brand owners, and by understanding the audience first, you can figure out the right logo type and then work accordingly.
