As one of the best logo design agencies in India have a strong seven steps logo development process. We have talked a lot about our process on our website, made a few videos about this process on social channels and also written about this process in many of our blogs.
In this article, I am once again sharing my thoughts about our logo design process.
I don’t know about how other designers or agencies have their processes, but we have a seven-step highly customized and thoughtful process.
Step 1: Brand discovery
It starts with brand discovery , here we understand about clients, businesses & their offerings.
It’s more about understanding the brand, the overall offerings about brand vision, mission, core values, all of that. In this process, we share a brand discovery questionnaire. This contains different questions like the brand name, what is the name that the owner wants to have for the logo? What is the area of expertise? What is the core values, mission, vision, purpose of the brand all of that and we also try to understand a little bit on visual side of the logo if they have any specific design element already introduced or they have something in mind which they want to use while designing that logo. We also talk about the brand colours they want to follow, if they have specific. Otherwise, we suggest we discuss all of that in the brand discovery questions.
Step 2: Application discovery
The next step, we have application discovery. We try to understand what all applications the logo has to come out so that we can think about the functionality of logo accordingly.
Step 3. Industry discovery
The next step is industry discovery, wherein we understand the competitors of that specific industry we are working in. We understand how they are doing their branding. What are the strengths of their branding, what are the weaknesses etc. The purpose of this industry discovery session is to figure out the branding of that industry is following so we lay down all those things in that document
Step 4. Moodboard & Design Directions
Then we move to next stage, which is Moodboard & Design Directions, where we try to find out relevant inspirations we would like to follow and in that we get to different moods. Generally, we offer three mood boards or three different directions to choose from. Once the client chooses the directions, they would like us to design.
Step 5. Sketching and Concept Presentation
We start sketching or directly designing, depending upon what kind of style they choose.
Next stage is designing, upon finalisation of the design style or direction, we create three logo concepts, and then we present these logo concepts to the client in our nice presentable slides that cover the logo craft, the use cases of the logo, the concept of the logo etc that makes the client comfortable to and understand choose from the provided concept.
Once that concept is chosen or finalized, there are chances that client can straight away like the design and lock. It happens 80-90% of the times that one of the designs gets finalized. But if they have some specific feedback, we incorporate in next stage.
Step 6. Feedback and revision
That’s a feedback and revision, we accept those feedback and work accordingly, but we only accept constructive feedback. We do not, accept high-level thoughts, like high-level feedback when they say, hey, I don’t like any of them. Show me more or I don’t know what I need, but you start designing more. So we don’t take those feedbacks. Now, once the feedback is there and we refine the logo as for the provided thoughts, we then lock it, share the final logo
Step 7. Final Feedback & Brand Guidelines
Then, in the last step, we prepare the logo guidelines, or brand guidelines. So this is a document we talk about everything from scratch to use cases of the logo, like how we thought of the logo, the concept, the craft, and we prepared the balance of the logo, the use cases of the correct use cases. We are to talk about the typography brand colours, all of that. So everything we worked on is probably recorded in that document, and then this is, being shared to clients. So that’s the entire process we follow while designing a logo. And we as logo design agency in India, make sure that whatever we work should be aligned, should be highly, functional and professional for the brand. So that’s the whole process, how we design for you.
