About Client

Ring Money simplifies mutual fund investments, making them accessible and stress-free.Committed to continuous support, it empowers investors by providing guidance through market complexities and delivering real-time market insights. Whether you're just starting out or an experienced investor, Ring Money focuses on your financial growth, ensuring a smooth and well-informed investment journey.

Offered Services

Logo Redesign and Brandguide

Core Values

Accessibility, Support, Market Insights, Convenience

Tone Of Voice

Ring Money’s tone is trustworthy, transparent, and supportive, making investing simple and stress-free. It’s conversational, insightful, and digital-first, ensuring clarity, real-time guidance, and smart technology for an empowering investment journey.

Project Overview: RingMoney Branding

RingMoney is a fintech company based in Faridabad. It’s a platform designed to simplify mutual funds and other investments. The goal of the project was to refresh brand identity. Creative Orion provided Logo Redesign and Brand Guidelines to establish a strong identity for the brand.

The Challenges

In the crowded fintech and mutual fund market, RingMoney was facing several identity-related hurdles:

  • Complex Identity: The previous logo was little complex with no strong concept.
  • Poor Typography: Logo has poor typography hierarchy and missing balance in wordmark making the brand less trustworthy.
  • Missing Cross-Platform Consistency: Existing logo lacks the consistency on different touchpoints

The Solutions

Creative Orion addressed these challenges through a strategic redesign and a comprehensive brand system:

  • Logo Redesign for Clarity:
    Concept: The new logo was crafted to reflect the "Ring" of protection and the "Money" of growth.
    Impact: The simplified mark works perfectly at small scales (like app icons) while remaining distinctive in larger marketing materials.

Creative Orion developed a cohesive Brand Guidelines for the brand that ensures a same ecosystem for every touchpoint—from social media graphics to the UI of the app.

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