If you are reading this, we are quite sure that you might have visited one or the other social media websites such as Facebook, Instagram, Twitter etc. and have come across posts and advertisements by brands promoting their new offerings, announcing sales or even simply to generate brand awareness. This brings us to one of the most popular buzzwords in marketing today- Social Media Marketing or commonly known as SMM. It can be defined as a form of internet marketing where companies use social media platforms to engage and interact with their audience (and vice-versa) in a bid to build their brands, promote their products and services to increase sales and also to drive website traffic. We are the best Social Media Marketing Company in Faridabad who can help you build a strong online presence on social media with our advanced strategies and techniques.
Social Media Strategy
Brands initially started using social media as a place to broadcast content but over the years it has become much more than that. For example, in contrast with the traditional broadcasting medium such as radios and televisions which provides a one-way communication between the brand and its audience, social media enables two-way communication. To become a customer centric company, you need to listen to your audience and this is where social media makes the most powerful impact. This is also the reason that the most successful companies of the world heavily rely on social media. According to a report in 2019, 99% of the Fortune 500 companies have an active social media presence and extensively use the customer insights obtained to develop and provide better products and services.
